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Case study examples for advertising - 5 outstanding Facebook marketing case studies- Our Social Times- Social Media for Business


9 million YouTube views, more than Obama s victory speech had achieved in its first 24 hours. Results were impressive, according to, generating 30x return on ad spend with its own CRM data and with 20 of video viewers watching the entire video.

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This is uber awesome, provided you have an ultra high-quality article that drives CTR from Facebook and an equally irresistible lead magnet. Find out how Evelien set up this follow-up experiment, and how Optimizely helped her reduce the number that abandoned the configuration funnel by more than 20.


No part of this site may be reproduced without our permission. Results 20,000 people uploaded smiling pictures to the app The page received over 16,000 likes The Facebook Ads received over 24 million views The campaign received press coverage in Israeli publications 72. Research and analysis from focus groups to adcepts informed what became a comprehensive, persona-driven media strategy. Provide details of the media and its coverage of the target audience.

This helps potential advertisers who read the study see that you understand conditions in the market and the problems that you need to overcome to help advertisers make money from their spots. Don t let its name fool you, negative space is a huge positive to the design process. She writes business plans for startups and established companies and teaches marketing and promotional tactics at local workshops. 04 01 2017 PepsiCo s Mountain Dew s Super bowl ad was certainly one of the strangest of the year, but, with 27 million YouTube views, it s hybrid was also one of the most successful. jpg, ow 3840, pt Hawaii National Bank Wall-to-Wall Studios, rid rmt 0, rt 0, ru com pages s Hnb case study advertising 3b, sc 1, st Wall-to-Wall Studios, th 168, tu q u003dtbn tw 300 clt n, id isu red-bridge.

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com Bringing storytelling and personality to eCommerce Beatsbydre. A lot of other ads may lower the hierarchy of their calls to action so that they are small, almost subliminal type. Sorry Prius Goes Plural Intro Web Video Craft sorry, no case study available Xylophone by NTT DOCOMO Craft sorry, no case study available 360 degree navigation app by Renault Craft The First iPad MoTIN Cover Interactive Spread by VIV Magazine Craft Starplayer by Heineken Other Interactive Digital Solutions hype video only Mini Gateway Stockholm Other Interactive Digital Solutions Nike Write The Future Viral Advertising making of video only Skittles Touch Cat by Wrigley Viral Advertising actual ad only The Force by Volkswagen Viral Advertising not sure this one needs a case study! The three-month campaign resulted in a greater than 70 lift in awareness. It also used Marketplace Ads to run polls asking for people s predictions about the wedding. They also ran a contest on the page where fans could take a picture of themselves on a stylish night out and submit the photo along with 100 words as to why they should be invited to the exclusive race party.

Ferguson then approached us to create an advertising program for its bath, kitchen and lighting gallery.

Lesson Learned 18 Do some preliminary ad test to fine tune on the audience and then invest more budget where you get the most gold. Over to you The opportunity to expand your brand reach through Facebook is huge. From storyboards, scripts and shoots to broadcast, digital and print ads, WCG delivered it all. Artlog looked at location and hours of the event and settled on their demographic based on those facts. The result was the Old Spice Response Campaign- an experiment in real-time branding featuring the Old Spice Guy posting personal video responses to fans online.


StorQuest No link Facebook occasionally features this case study in the US Facebook ad dashboard StorQuest, a self service storage facilities company, set up a series of Facebook Ad campaigns targeted to college students at 21 campuses prior to Summer break. org wanted to drive relevant traffic to theirwebsite and ideally have users sign up for their email list. Budweiser Budweiser is a huge brand-name beer in over 130 countries. Recent website visitors who searched for a route but didn t convert were retargeted on Facebook with information about these routes. Check out this ad for Nutella that renders the type in, well, Nutella. Results The Nokia Facebook Page received over 100,000 connections in January and February By June, the page had received over 1 million connections The video on the Reach Block ad was viewed almost 176,000 times 64. jpg, ow 460, pt CASE STUDY P u0026G mobile advertising campaign- Contagious.

Baskin Robbins ClickZ Baskin Robbins targeted ads and asking likers to invite other friends for a coupon. They are also important because they can attract and convert prospects. What about the Data National books are they really worth it? One of the biggest mistakes they make is not using the landing page effectively.


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png, ow 463, pt Advertising Analytics A Kellogg Case Study- comScore, Inc, rid rmt 0, rt 0, ru com Insights Case-Studies s Advertising Analytics A Kellogg Case Study, sc 1, st comScore, th 256, tu q u003dtbn tw 197 clt n, id isu newsworks.

The Premium Video Ads featured two different videos advertising Toyota Hybrid Synergy Drive. It wanted to connect to its fans, a large portion who are sports fans, world-wide during the World Cup in 2010. reward the follower who submits the best snap on a given theme e. The campaign ran for one day targeted at 12- to 17-year olds using a Reach Block, a Premium Video Comment Ad and a Premium Poll Ad.


This case study will help you understand that shows how she gained new blog subscribers for just 0. Fox had to be able to appeal to the older audiences who saw the original movie and the younger audience members who wanted to see the modern version. Results 26 of people polled exiting the movie remembered seeing the Facebook ads More than 260,000 people like the Facebook page, a sizable community to engage with but almost half of Fox s goal of 500,000 A tracking study found more than 1. Today, Old Spice remains the number one brand channel on YouTube.


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Fabian ist bei Optimizely als Product Marketing Manager t tig. Results The Facebook sale event generated 10 of total sales for HauteLook on the event s day The sale event gave HauteLook s Facebook page 36,000 new fans Conversion rates doubled The sale received 55 million views 39. The secret behind this case study is that Seven Seas used the method of association to transfer positive thinking from article content to company itself.

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Lesson Learned 18 Do some preliminary ad test to fine tune on the audience and then invest more budget where you get the most gold. Results Wedding Paper Divas saw a nearly 1 conversion rate from Facebook Ads and about a 110 return on investment. Above The Influence PSA The White House Office of National Drug Control Policy created Above The Influence in order to give teens with credible information about substance abuse.

The company ran two sets of Premium and Marketplace Ads for a week at a time advertising the coupon. The company launched a competition asking fans to upload pictures of their babies. To shout about it the marketing folk at came up with a wonderfully simple idea. Case Study 10 Reaping 163,969 in revenue from 5989 of ad spend in just 34 days This is an absorbing Facebook Ad Case Study as it not only achieved a remarkable result but worked on an approach that will work in any niche yes any niche. It wanted to celebrate its 18 year anniversary by offering fans a coupon for a free lettuce wrap and increase engagement levels with existing, new, and potential fans. The company made a promise saying that for every new connection on the page, they would donate a free book to First Book, a charity that gives books to needy children. Either it was not giving the desired results or is turning out to be expensive for them.


Results For every 75 Artlog spent on Facebook, it saw 200 in ticket sales The campaign received over 15,000 impressions and each ad averaged 175 click-throughs Even though its ads did not advertise the Artlog page, it has received more fans than before running the ads The company s website received 10 times more traffic from Facebook than other social media platforms 12. Castle wanted to raise awareness about their dealerships and shout about their fabulous aftercare programme, which essentially amounts to free tyres and free oil throughout the lifespan of each customer s car.


Staedtler uses scale in a big way in this example first of all, the pencil has been scaled up quite a bit, but the focus remains on the pencil tip that has been carved into a cathedral with insurmountable detail.


Results The O2 Facebook Page garnered over 40,000 new likes during the campaign More than 84,000 Facebook users responded to the Poll Ads 75 of the people who participated in the Why Do campaign said that it was positive to support young people and 50 said it changed their views on young people In a survey, O2 s brand affinity increased and people were twice as likely to recommend the brand 67. So for a company that serves startups and small businesses, what better way to launch a rebranding campaign and generate buzz than doing something novel and risky but being wicked smart about it. With no copy, just a plain and easy to digest message, this ad captures the complex concept of imagination in its simplest form.

From the first week of the run, they were able to decrease their cost lead to 28 a piece, 89 cheaper than what it takes from Adwords.

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